Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.Redken is known for developing patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken's two latest patents for protein technology are the basis for our haircare and styling lines.

Pureology creates radiant vibrancy in colour-treated hair, adding intense shine from start through finish. Our products dramatically improve hair condition by utilizing ground-breaking ingredients and scientifically advanced technology. Pureology maximizes colour retention in colour-treated hair, assuring "Longer Lasting Hair Colour GUARANTEED!"

Every Keratherapy product contains our unique, proprietary Kerabond Technology® delivery system. Kerabond ensures that keratin, which has been ‘bonded’ with each product’s specific amino-acids, nutrients and botanicals is delivered to the areas of the hair where they are needed most. The result is strong, healthy hair that is frizz-free, shiny, smooth, manageable and humidity resistant.

Keratherapy products go beyond professional salon treatments and provide a complete line of aftercare hair products to maintain that smooth, healthy look for months at a time.

Products used by estheticians in the spa. In addition to our at-home skin care, we create professional-use formulas designed solely for trained professionals in the treatment room, where a Bioelements esthetician will personalize your facial experience at every single step. From the moment you walk in the door they'll ask you crucial questions, assess your skin, and tailor your treatment with customized ingredients to tackle your biggest skin concerns that day.

• The Bioelements Professional Formula Integrity
• • NO artificial colorants
• • NO synthetic fragrance or perfume
• • NO parabens, DEA or phthalates
• • NO harsh irritants
• • NOT tested on animals
• • Dermatologist, ophthalmologist, and clinically tested for safety + efficacy
• • Scientifically tested results based on consumer perception studies
• • Real-world efficacy testing by top estheticians
• • Responsible packaging: anti-return air...

THE POWER OF MINERALS

From the beginning, minerals have been the heart and soul of our beauty brand. Our ORIGINAL Loose Mineral Foundation truly revolutionized the beauty industry. For the first time, people could achieve confidence through healthy, natural-looking coverage that actually cares for skin. To this day we include good-for-skin minerals in each and every bareMinerals product.